# Performance

#### What is AI Traffic?

Traffic and engagement driven by visitors who discover your brand through AI-powered search engines and platforms.

## How to Use:

- Go to “PERFORMANCE > AI Traffic.”
- Integrate Google Analytics and Google Search Console for direct attribution of AI-driven sessions and revenue.
- See data on sessions, engaged users, purchases, and revenue per AI engine (side-by-side with traditional search data).
- Compare results over different date ranges, countries, and platforms.

## Usage Tip:

- Use traffic insights to allocate budget efficiently (e.g., cut expensive paid channels where AI traffic is rising).
- Map purchases back to prompt/citation data for true ROI measurement.

[What is AI Traffic?](/content/product-guide/performance#1/index.html)