Privacy Policy

1. Introduction

Welcome to Passionfruit, operated by Alopay, Inc. ("Passionfruit," "we," "us," or "our").

This Privacy Policy explains how we collect, use, disclose, and protect information when you use the Passionfruit AI search optimization platform available at https://www.getpassionfruit.ai (the "Platform" or “Service”).

By using the Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Platform.

2. Definitions

"Personal Data" means information that identifies or can be used to identify you as an individual, such as your name, email address, billing information, and IP address.

"Usage Data" means information collected automatically about your use of the Platform, such as pages visited, features used, time spent, and device information.

"User Content" means data you submit to the Platform, including domain names, competitor domains, keywords, custom prompts, and analytics configurations.

"Cookies" means small data files stored on your device that help us provide and improve the Platform.

"Third-Party Services" means external platforms we integrate with, such as Google Analytics, Google Search Console, Slack, and payment processors.

3. Information We Collect

We collect several types of information to provide, maintain, and improve the Platform.

3.1 Information You Provide Directly

Account Information:

• Full name
• Email address
• Company/organization name
• Password (encrypted)

Billing Information:

• Credit/debit card details (processed securely by Stripe, Cash App, Apple Pay, Linktree)
• Billing address
• Tax identification numbers (if applicable)

Platform Configuration Data:

• Domain names and URLs you want to monitor
• Competitor domains
• Target keywords and custom prompts
• Geographic preferences
• Integration credentials (e.g., Google Analytics)

Support and Communications:

• Messages sent through support channels
• Feedback, survey responses, and product suggestions
• Email correspondence

3.2 Information Collected Automatically

Usage Data:

• Pages and features accessed within the Platform
• Time, date, and duration of Platform sessions
• Clicks, interactions, and navigation patterns
• Search queries and filters applied

Device and Technical Information:

• IP address
• Browser type and version
• Operating system
• Device identifiers
• Referral URLs
• Internet Service Provider (ISP)

Cookies and Tracking Technologies:

• Session cookies (for authentication and security)
• Preference cookies (to remember your settings)
• Analytics cookies (to understand Platform usage)
• Advertising cookies (for remarketing, if applicable)

3.3 Information from Third-Party Integrations

When you connect third-party services, we may collect:

• Google Analytics data (sessions, users, revenue, conversion events)
• Google Search Console data (search queries, impressions, clicks)

3.4 Information We Generate

Based on your use of the Platform, we generate:

• AI search visibility reports
• Brand mention and sentiment analysis
• Competitor benchmarking data
• Citation and ranking analytics
• Actionable Content recommendations

4. How We Use Your Information

We use collected information for the following purposes:

4.1 To Provide and Maintain the Platform

• Process your account registration and authentication
• Execute AI search queries and collect brand visibility data
• Generate analytics dashboards and reports
• Track citations, mentions, and competitor performance
• Provide actionable optimization recommendations

4.2 To Process Payments and Manage Subscriptions

• Charge subscription fees
• Send billing invoices and receipts
• Detect and prevent fraudulent transactions
• Manage upgrades, downgrades, and cancellations

4.3 To Communicate with You

• Send account-related notifications (password resets, security alerts)
• Provide customer support and respond to inquiries
• Send service updates, feature announcements, and maintenance notices
• Deliver marketing communications (with your consent, opt-out available)

4.4 To Improve and Develop the Platform

• Analyze usage patterns to enhance user experience
• Identify and fix bugs or technical issues
• Develop new features and capabilities
• Conduct internal research and analytics

4.5 To Ensure Security and Prevent Abuse

• Monitor for unauthorized access or fraudulent activity
• Enforce our Terms and Conditions
• Detect and prevent violations of our Fair Usage Policy
• Protect against security threats and vulnerabilities

4.6 To Comply with Legal Obligations

• Respond to legal requests and regulatory requirements
• Enforce our rights under contracts and agreements
• Resolve disputes and prevent fraud

4.7 To Personalize Your Experience

• Remember your preferences and settings
• Customize recommendations based on your industry and goals
• Tailor support and onboarding based on your subscription plan

5. How We Share Your Information

We do not sell your Personal Data. We may share your information in the following circumstances:

5.1 With Your Consent

When you explicitly authorize us to share information with third parties (e.g., enabling integrations).

5.2 With Service Providers

We share data with trusted third-party vendors who help us operate the Platform:

Payment Processors:

• Stripe: https://stripe.com/privacy
• Apple Pay: https://www.apple.com/legal/privacy/data/en/apple-pay/
• Cash App: https://cash.app/legal/us/en-gb/privacy
• Linktree: https://linktr.ee/s/privacy

Analytics and Monitoring:

• Google Analytics and Google Search Console: https://policies.google.com/privacy

Infrastructure and Hosting:

• Hostinger: https://www.hostinger.com/in/legal/privacy-policy​
• Vercel: https://vercel.com/legal/privacy-policy
• Google Cloud Platform: https://cloud.google.com/privacy

Communication Tools:

• Slack: https://slack.com/privacy-policy
• Resend (email): https://resend.com/legal/privacy-policy

These service providers are contractually obligated to protect your data and use it only to perform services on our behalf.

5.3 For Business Transfers

If Alopay, Inc. is involved in a merger, acquisition, asset sale, or bankruptcy, your Personal Data may be transferred to the successor entity. We will notify you via email and/or prominent notice on the Platform before your data is transferred.

5.4 For Legal and Safety Reasons

We may disclose your information if required to:

• Comply with legal obligations, court orders, or subpoenas
• Enforce our Terms and Conditions
• Protect the rights, property, or safety of Passionfruit, our users, or the public
• Detect, prevent, or investigate fraud, security issues, or illegal activities

5.5 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized data that cannot reasonably identify you for research, marketing, or product improvement purposes.

6. Data Retention

6.1 Active Accounts

We retain your Personal Data and User Content for as long as your account is active or as needed to provide the Platform services.

6.2 Account Deletion

When you delete your account or cancel your subscription:

• We retain your data for up to 30 days to allow for account reactivation
• After 30 days, we permanently delete your Personal Data and User Content
• We may retain anonymized or aggregated data indefinitely

6.3 Legal and Compliance

We may retain certain data longer if required to:

• Comply with legal obligations (tax records, financial transactions)
• Resolve disputes or enforce agreements
• Maintain security and prevent abuse

6.4 Backup Retention

Your data may persist in backup systems for up to 90 days after deletion for disaster recovery purposes.

7. Data Security

7.1 Security Measures

We implement industry-standard security measures to protect your information:

• Encryption: Data in transit is encrypted using TLS/SSL; sensitive data at rest is encrypted
• Access Controls: Role-based access restrictions for internal employees
• Authentication: Secure password hashing and optional two-factor authentication (2FA)
• Monitoring: Continuous security monitoring and intrusion detection
• Regular Audits: Periodic security assessments and vulnerability testing

7.2 Limitations

While we strive to protect your data, no security measures are 100% foolproof. We cannot guarantee absolute security against unauthorized access, hacking, data loss, or breaches.

7.3 Your Responsibility

You are responsible for:

• Maintaining the confidentiality of your account credentials
• Using strong, unique passwords
• Enabling two-factor authentication (if available)
• Promptly notifying us of any security concerns

7.4 Breach Notification

In the event of a data breach affecting your Personal Data, we will notify you within 72 hours via email and provide information about the breach, affected data, and remedial steps.

8. Your Privacy Rights

Depending on your location, you may have certain rights regarding your Personal Data:

8.1 Access and Portability

You have the right to:

• Request a copy of the Personal Data we hold about you
• Export your User Content in a machine-readable format (CSV, JSON)

8.2 Correction and Update

You may update or correct your Personal Data through your account settings or by contacting us at admin@getpassionfruitai.com.

8.3 Deletion

You may request deletion of your Personal Data by:

• Deleting your account through account settings
• Emailing admin@getpassionfruitai.com

Note: We may retain certain data as described in Section 6.

8.4 Objection and Restriction

You may object to or request restriction of certain data processing activities, such as marketing communications.

8.5 Withdraw Consent

Where processing is based on consent, you may withdraw consent at any time (e.g., unsubscribing from marketing emails).

8.6 Opt-Out of Marketing

You may opt out of marketing communications by:

• Clicking "Unsubscribe" in any marketing email
• Adjusting preferences in your account settings
• Emailing admin@getpassionfruitai.com

8.7 Do Not Track

We honor Do Not Track (DNT) signals. When DNT is enabled in your browser, we will not use tracking technologies for advertising purposes.

8.8 Rights for EU/EEA Residents (GDPR)

If you are located in the European Union or European Economic Area, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to lodge a complaint with a supervisory authority
• Right to data portability in structured, commonly used formats
• Right to object to automated decision-making

To exercise your rights, contact us at admin@getpassionfruitai.com. We will respond within 30 days.

8.9 Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to know what Personal Data is collected, used, and shared
• Right to delete Personal Data (subject to exceptions)
• Right to opt out of the "sale" of Personal Data (we do not sell Personal Data)
• Right to non-discrimination for exercising your rights

To exercise your rights, email admin@getpassionfruitai.com.

9. Cookies and Tracking Technologies

9.1 Types of Cookies We Use

Essential Cookies:

• Required for authentication, security, and Platform functionality
• Cannot be disabled

Preference Cookies:

• Remember your settings and preferences
• Can be disabled, but may affect user experience

Analytics Cookies:

• Help us understand how users interact with the Platform
• Used to improve features and performance
• Can be disabled through browser settings

Advertising Cookies:

• Used for remarketing campaigns (e.g., Google Ads, Facebook Ads)
• Track visits to deliver relevant ads
• Can be disabled through browser settings or opt-out tools

9.2 Managing Cookies

You can control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Preferences > Privacy & Security
• Safari: Preferences > Privacy

You can also opt out of targeted advertising through:

• Digital Advertising Alliance:
  http://www.aboutads.info/choices
• Network Advertising Initiative:
  http://optout.networkadvertising.org
• Google Ads Settings:
  https://adssettings.google.com

9.3 Third-Party Tracking

Our Platform may include tracking technologies from third parties (e.g., Google Analytics, Mixpanel). These services have their own privacy policies governing data collection.

10. Third-Party Services and Integrations

10.1 Integrations You Enable

When you connect third-party services (Google Analytics, Google Search Console, Slack), data is shared between the Platform and those services according to their privacy policies.

Google Services:

• Google Analytics:
  https://policies.google.com/privacy
• Google Search Console:
  https://policies.google.com/privacy

10.2 Third-Party Links

The Platform may contain links to third-party websites or services. We are not responsible for their privacy practices. We encourage you to review their privacy policies.

11. International Data Transfers

11.1 Data Location

Your information may be transferred to and processed in the United States or other countries where we or our service providers operate. These countries may have data protection laws different from your home country.

11.2 Safeguards

We implement appropriate safeguards to protect your data during international transfers, including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data processing agreements with service providers
• Compliance with Privacy Shield principles (where applicable)

11.3 Consent

By using the Platform, you consent to the transfer of your information to the United States and other jurisdictions.

12. Children's Privacy

The Platform is not intended for users under 18 years of age. We do not knowingly collect Personal Data from children under 18.

If we become aware that a child under 18 has provided Personal Data, we will take steps to delete it immediately.

If you believe a child has provided us with Personal Data, please contact us at admin@getpassionfruitai.com.

13. Changes to This Privacy Policy

13.1 Modifications

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or Platform features.

13.2 Notification

We will notify you of material changes by:

• Posting the updated Privacy Policy on the Platform
• Sending an email to your registered address
• Displaying a prominent notice on the Dashboard

Changes become effective 30 days after notification unless otherwise stated.

13.3 Review Responsibility

You are responsible for reviewing this Privacy Policy periodically. Continued use of the Platform after changes take effect constitutes acceptance.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Alopay, Inc. (Passionfruit)
41 Madison Avenue
New York, NY 10010
Email: admin@getpassionfruitai.com

For EU/EEA residents:

You may also contact your local data protection authority if you have concerns about our data practices.

By using the Passionfruit Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection, use, and disclosure of your information as described herein.